Together with dentists, we nerded out about it and decided to use Liquorice root extract instead of fluoride. Here’s why: 1. there's plenty of fluoride in the water we drink 2. Liquorice root is proven to have the same benefits as fluoride (preventing tooth decay, fighting bacteria and enamel erosion).

Quite the opposite! Whilst NOICE toothpaste has a distinctive black colour (due to charcoal), it contains no titanium dioxide, used in mainstream toothpaste as a whitening agent (yuk!). Plus, as a charcoal toothpaste with ultra-fine pharmaceutical grade bamboo charcoal powder, it cleans, gently whitens and is appropriate for everyday use.

Your first delivery = 1 bottle with a reusable pump + 2 refill bottles.
Each bottle lasts up to 2 months.
Every time you finish a bottle, simply swap the pump onto a new bottle.
After 6 months, you’ll automatically receive 3 Refill bottles to use with your pump.
Our subscription is flexible, so you can skip or cancel as you wish.

NOICE toothpaste is mildly minty with a hint of botanical flavour. It’s hard to describe a taste with words so take it from our community as according to them it has a “lovely fresh taste” and is “delicious”. None of that taste-bud-killing minty taste of mainstream toothpastes.

A NOICE bottle lasts up to 2 months. That’s no more than £3/month on toothpaste with our subscription!

NOICE has a gel-like texture which foams gently because it is free from foaming agents traditionally used in mainstream toothpastes: SLS (Sodium Laureth Sulfate ) and DEA (Diethanolamine). Our gel texture takes some getting used to, but we think your body and the planet are worth it, don't you?